Keep Innovation Simple Paperback Lead with Clarity and Focus in a World of Constant Change Brad Barbera 9780997202113 Books
Download As PDF : Keep Innovation Simple Paperback Lead with Clarity and Focus in a World of Constant Change Brad Barbera 9780997202113 Books
"Innovation" is the big buzzword of the day. You'd be hard pressed to find an annual report that doesn't mention the word somewhere. But what is "innovation?" Where does it come from? How can organizations do it consistently and successfully in an ever-changing, chaotic world? The answer is simplicity. Note that "simple" does not mean "easy." Simple is about clarifying the complex. Simplicity is empowering. Complexity is debilitating. Simplicity creates clarity. Complexity creates confusion. Simplicity is fun. Complexity should be banned by international law as a form of torture. This book will provide three things 1) Fundamental principles of innovation, backed by rigorous research, that apply universally to any organization. 2) Over fifty different tools for you to pick and choose, to help you simplify your approach to innovation and clarity to the chaos. 3) Entertainment and fun. Brussels sprouts jokes. Most of us spend the majority of our awake hours working. We should lighten up and enjoy it. Seriously, how many business books can say they make Brussels sprout jokes? Simplify to innovate. And enjoy the ride.
Keep Innovation Simple Paperback Lead with Clarity and Focus in a World of Constant Change Brad Barbera 9780997202113 Books
I am pleased recommend this book as a great resource for anyone interested in creating & implementing something new, and making it a success. Brad delivers on his promise, delivering something new, with a well structured, "easy to read", "how to do it" reference companion for all us wannabe innovators.Product details
|
Tags : Keep Innovation Simple - Paperback: Lead with Clarity and Focus in a World of Constant Change [Brad Barbera] on Amazon.com. *FREE* shipping on qualifying offers. Innovation is the big buzzword of the day. You'd be hard pressed to find an annual report that doesn't mention the word somewhere. But what is innovation? Where does it come from? How can organizations do it consistently and successfully in an ever-changing,Brad Barbera,Keep Innovation Simple - Paperback: Lead with Clarity and Focus in a World of Constant Change,Pi Innovation LLC,0997202114,BUSINESS & ECONOMICS Management
People also read other books :
- Delicious Chicken Recipes Volume 1 100 Easy Chicken Recipes edition by Kelly Deane Cookbooks Food Wine eBooks
- Original Strength for the Tactical Athlete Chad Faulkner Tim Anderson 9781941065341 Books
- The Merchant of Sanukawa Novella Thieves of Askaria Book 1 edition by Raoul Miller Literature Fiction eBooks
- The Future Tenses of the Blessed Life Classic Reprint F B Meyer 9780243156740 Books
- Small Folk Rhymes Part 2 Fun + Activities Small Folk Tales edition by Christine Larsen Humor Entertainment eBooks
Keep Innovation Simple Paperback Lead with Clarity and Focus in a World of Constant Change Brad Barbera 9780997202113 Books Reviews
I wish everyone read "Keep Innovation Simple." If you do your life success will be built into its infrastructure. You might think you know it all about innovation, but it never hurts to learn more.
Dr. Vera Neyman
I loved this book! Brad is hilarious but without distracting from the topic. I learned dozens of new techniques and was entertained the whole time.
This book is one of those rare finds - well researched, chock full of very practical tools, and incredibly entertaining to read. Brad has done the legwork required to condense a very broad topic area (innovation) down to the most usable bits for us and we are all the better for it! I have recommended it to a wide variety of clients, from executive leaders to teams, as well as drawn from it in my own consulting work. It's a fabulous resource!
Keeping Innovation Simple is one of my top 5 books on product development
for 3 reasons
1). It was an enjoyable read and educational for a novice or a seasoned
pro.
2). It provides a ton of references. I highlighted the articles and books
that Interested me---and I think I have a years worth of reading...
3). Brad adds the right amount of humor---making (typically) dry material
easier to process and more enjoyable to read.
I guess you could say---Brad makes Innovation Simple!
Brad's book is fun and a delight to read. And just as you're thoroughly enjoying the wit and light-hearted prose, you realize he's exposed you to dozens of powerful innovation tools and concepts... that would have required dozens of boring books to conquer. You can tell that Brad has had a leading role in PDMA... the major global association focused on product development. This book is what happens when years of experience meets a brilliant communicator. Well done!
"Keep Innovation Simple" is the most comprehensive book I've come across on the topic of innovation, covering methods and philosophies found in popular business books, industry learnings and examples, as well as recent academic research. The large majority of books written on the topic of innovation support a single narrow view, and most books all but ignore academic research, but "Keep Innovation Simple" more closely resembles a survey of relevant topics with plenty of references for further independent study. There is plenty to debate about the topic of innovation -- few cut and dry answers -- and Barbera's inclusive writings serve to well educate, without arguing a "side." Barbera uses a simple yet effective framework to provide some helpful structure to the large quantity of material, making it easy to jump in and out of topics.
There is one topic area with which I differ. Barbera emphasizes the "voice of the customer" (VoC) as the unequivocal starting point for innovation. While VoC is critical, it is not always the starting point. Uber burst onto the scene, not because of new customer needs, but because of some new insights about the business model and regulation. The desire for better gas mileage is not new, but new technology insights and innovations is the engine driving Tesla. We all understand the desire for better internet search results, but it was Google's technology insights and innovation derived from the world of academic publication referencing that was key to Google's initial business success in the 1990's. That said, it did not spoil the read for me. VoC is, and always will be, a critical part of the innovation process.
I've worked in the wireless industry for 30 years, experiencing every phase of innovation, am inventor on 4 patents, and now teach innovation at one of the premier research universities in the U.S. I used "Keep Innovation Simple" in my course for the first time this past Fall quarter to great success. Barbera has made it both comprehensive and easy to read. I will definitely continue to use it.
If you are looking for a clear-reading book that offers a view at the full landscape of innovation in our current time, I would suggest that this is the book for you.
"Keep Innovation Simple" is a well organized book covering a wide range of topics and tools which can be used in the process of new product development. A useful conceptual framework is employed with various approaches and NPD tools explained from which the reader can 'pick and choose' ones that might be of use in a new product development initiative they are engaged with. Sources for the approaches and tools are documented well providing credibility to the source materials as well as links from which the reader can more fully explore topics of interest. Perhaps the only shortcoming (which would likely occur for any such all encompassing book) is that although the title is "Keep Innovation Simple", just the shear number of tools and approaches shared by the author can be overwhelming to the reader, particularly one new to the topic or role of product development. Even though we all desire simplicity in innovation the reality of life is often more complex. Highly recommend this for many new product development professionals, particularly those new to the profession, those leading a NPD project team for the first time, or those leading a team finding themselves confronting issues of challenge to their project.
I am pleased recommend this book as a great resource for anyone interested in creating & implementing something new, and making it a success. Brad delivers on his promise, delivering something new, with a well structured, "easy to read", "how to do it" reference companion for all us wannabe innovators.
0 Response to "≡ Read Free Keep Innovation Simple Paperback Lead with Clarity and Focus in a World of Constant Change Brad Barbera 9780997202113 Books"
Post a Comment